Competitor Intelligence

Player Profiles


Deep competitive intelligence on every player in the HR, payroll, and workforce management landscape. Product scope, AI strategy, hiring signals, UK market presence, and strategic assessment.

25 companies tracked 24 profiles live
Segment
Region
Vertical
Buyer

Who's Selling to Whom

Competitors plotted by primary buyer persona and target company size

CFO / Finance CHRO / HR Enterprise Enterprise · CFO Enterprise · CHRO SMB · CFO SMB · HR
LIVE
Direct Competitor: Incumbent
Access Group

Access is the closest thing UK mid-market has to a diversified software conglomerate: 160,000 customer organisations, £1.15bn turnover, and HR and payroll sitting alongside construction, health and social care, finance and hospitality product lines.

9,700+Employees
160,000+Customer organisations
£1.15bn+Group turnover
ConstructionNFPPE-backed
Latest (29 Jul 2026): Access Group agrees to acquire Talent Funnel, a hospitality-specific applicant tracking system, folding it into Access Evo.
LIVE
Multi-Country Managed Payroll
activpayroll

activpayroll sells managed multi-country payroll rather than payroll software, which puts it in the category serving the multi-regional regulatory operator directly , one of the four published buyer lenses, and the category with the thinnest coverage in this set.

1,200+Client companies
154Countries of payroll
8Office locations: UK
Latest (26 Aug 2026): Registered.
LIVE
Enterprise / Global
ADP

ADP's scale is the strategy: $21.9B fiscal 2026 revenue, over a million clients, 140-plus countries, and roughly 775,000 worksite employees in the PEO alone.

$21.9BFiscal 2026 revenue
140+ countriesMarkets where ADP
1,000,000+ clientsBusinesses served worldwide
EnterpriseGlobal PayrollAI Marketplace
Latest (9 Sep 2026): At Citi Global TMT, ADP's CFO says AI is monetised "through our general price increases" rather than invoice lines, with price contributing 100,150bps a year.
LIVE
Construction Vertical: US
Arcoro

Arcoro owns the deepest US construction compliance stack in this comparison set: certified payroll, prevailing wage, union and multi-rate handling and job costing, all built for the vertical rather than retrofitted into a horizontal suite.

7,000+Construction companies using
1,500Maximum employees supported
10+Modular HR products
ConstructionUS OnlyModular
Latest (8 Jul 2026): Arcoro launches unified mobile app and publishes scale figures for the first time.
LIVE
Competitor
Asure Software

Asure is running two strategies at once and only one of them carries disclosed numbers. The payroll tax and treasury business is being sold as infrastructure underneath other payroll platforms, and it comes with a revenue share, a channel size and a start month.

~20%of revenue is
330,000AWS Marketplace enterprise
50Luna AI functions
Latest (1 Sep 2026): Asure Tax reaches the Oracle Marketplace as an add-on tax layer under Oracle Fusion Cloud HCM, sold on NOT migrating payroll.
LIVE
Canada: Independent, Configurable Mid-Market
Avanti Software

Avanti is a 45-year-old single-country vendor with roughly 300 customers, which is the profile of a high-retention, low-velocity business.

300+Canadian companies using
1980Founded
Canadian-ownedOwned and operated
Latest (2 Sep 2026): "An open letter to Canadian employers" , Avanti restates Canadian ownership as the buying criterion, in its own voice, dated.
LIVE
SMB HR
BambooHR

BambooHR is converting a system of record into a distribution business.

30,000+Customers
3M+Employee records managed
$10-25Per employee/month
SMBManaged PayrollUS-first
Latest (21 Jul 2026): BambooHR introduces Bamboo AI , an embedded agent platform across HR, payroll, benefits and talent (private beta).
LIVE
Spain: Payroll-Light HR Suite
Bizneo HR

Bizneo owns everything about the employee except the payslip. Twenty modules, the employee record, time, absence, shifts and performance across 4,000+ companies , with the statutory calculation performed by a3innuva, Grupo Castilla, Silae or Sage 200.

4,000+Companies using
~20Modules spanning
7Named payroll systems
Latest (26 Aug 2026): Registered.
LIVE
UK + Ireland Payroll: Bureau Channel
BrightPay

BrightPay is the best-evidenced native Irish payroll filer in this set, running Revenue Online Service and PAYE Modernisation directly, alongside a substantial UK business serving 330,000-plus employers both direct and through accounting bureaux running multi-client payroll.

330,000+ employers; 91,000 of them Irishemployers using BrightPay
confirmed full CIS: verification, deduction, CIS300BrightPay appears
desktop retired, cloud mandatory by December 2026BrightPay Desktop loses
Latest (17 Sep 2026): Bright Software Group publicly disowns BrightHR's messaging.
LIVE
France: Health & Medico-Social
Cegedim SRH

Cegedim SRH sells a platform and the people to run it, and the second half is the older and more defensible one.

200+Client organisations
~30 yrsOf HR outsourcing
4Countries of operation:
Latest (26 Aug 2026): Registered.
LIVE
France & Iberia: Business Software Group
Cegid

Cegid is retiring a payroll product rather than re-engineering it for its home market's largest structural reform in years, and the stated reason is architectural: HR Sprint's engine cannot attach remuneration to its originating employment period.

€5.5bnEnterprise value
1 Jan 2027Date the fait
Silver LakeMajority shareholder
Latest (9 Sep 2026): M&A. Cegid and Silae announce their intention to merge; Silver Lake (majority of both since 2016/2020) stays majority owner.
LIVE
Competitor
Check

Check is the counter-example that only shows up if the repository is read rather than the marketing. It ships the most permissive agent surface in this corpus and defaults it to a sandbox, with the only reversible payroll commit found anywhere in the set.

260+operations on its
Sandbox by defaultthe API base
Reversible commitapprove_payroll is paired
Latest (17 Sep 2026): Check's MCP server fixes its seven accounting tools, which "returned 404 from the day they landed"
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UK Mid-Market
Ciphr

Ciphr is a UK-only HR vendor aimed squarely at the 200 to 2,000 employee band, priced from £5 per employee per month on its own pricing page.

1,400+Organisations using Ciphr
200-2,000Employee headcount range
£5Starting price
UK NativeCIPP Winner200-2000 employees
Latest (16 Aug 2026): PUBLICATION DECISION recorded, closing a collect-but-never-decide gap.
LIVE
Germany: Market Leader
DATEV

DATEV is not a payroll vendor that happens to be large in Germany; it is the statutory substrate the German market runs on. Roughly 30% of German payroll, 14.9 million payslips a month, and more than nine in ten German tax firms.

14.9mEmployees payrolled
€1.650bnRevenue
1m+Customers
Latest (26 Aug 2026): Registered.
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Upper Mid-Market / Enterprise
Dayforce

Dayforce runs on Thoma Bravo capital now, taken private at $12.3B on 4 February 2026 at $70.00 per share and delisted from the NYSE and TSX.

$12.3B take-privateThoma Bravo completed
6,876 customers / ~7.62M employeesfull-year 2024 platform
4 countries nativeUS
WFMContinuous Payroll350-10000 employees
Latest (17 Sep 2026): Leader in Gartner's first Magic Quadrant for Workforce Management Technology, "positioned highest for Ability to Execute."
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Competitor
Deel

Deel's significance is routinely misread as an EOR story, and it is not.

$17.3BPrivate valuation set
$1B+ ARRAnnualised revenue surpassed
37,000+ customersBusinesses
Latest (17 Sep 2026): *(below bar)* Deel and University of the People launch a Career Resource Center for 270,000 students in 213 countries; Deel commits $500,000 over four years. [Deel blog](https://www.deel.com/blog/deel
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SMB Challenger
Employment Hero

Employment Hero is the clearest example in this market of a vendor buying its way past the SME payroll ceiling rather than engineering past it. HeroForce makes it the legal employer for SME staff; HeroClear makes it the superannuation rail.

A$300M+Annualised recurring revenue
350,000+Businesses supported globally
$2.2BValuation
UK GrowthSMBPrice Competitive
Latest (7 Sep 2026): First vendor to attach a named capability to the Fair Work Agency naming round, four days after it landed , and it attaches no number to it.
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European SMB + Mid-Market
Factorial

Factorial's most consequential fact is not in its funding round; it is in its own Help Center.

$2.5BPrivate valuation set
$700M+ committedTotal capital committed
16,000+ customersBusinesses
Latest (2 Sep 2026): Factorial acquires Empion, a Berlin AI talent-assessment platform, and switches expansion models in the market it called its priority.
LIVE
UK: Independent, Public Sector & Education
Frontier Software

Frontier Software is the last genuinely independent HR and payroll vendor of scale serving the UK. IRIS is Hg-backed, Bright is Hg-controlled, Zellis, Access and Moorepay sit in PE platforms and OneAdvanced is Vista and BC Partners.

1,700Customers across 26
23Countries where
350Employees worldwide
Latest (26 Aug 2026): Registered.
LIVE
Spain: Consulting-Led, Payroll-Native
Grupo Castilla

Grupo Castilla sells labour-law expertise with software attached, not the reverse.

3,800+Client organisations
1979Founded
€45mRevenue target
Latest (26 Aug 2026): Registered.
LIVE
SMB Payroll: On Claude + ChatGPT
Gusto

Gusto is running the most aggressive AI-distribution play of any US payroll vendor, and the interesting question is whether it can execute payroll from inside someone else's assistant without owning the interface.

500,000+small businesses served
36 tools, read-onlydocumented Gusto MCP
Read & writeAnthropic Connectors Directory
SMBClaude ConnectorsOpenAI Business AppsUS Only
Latest (17 Sep 2026): *(record, not a new event)* Gusto is the payroll engine under at least four other brands, not three. HiBob's US payroll runs on Gusto Embedded Payroll ([HiBob, 16 Sept 2025](https://www.hibob.com/news
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Mid-Market Challenger
HiBob

HiBob is the clearest example of a mid-market HR platform buying its way into payroll and then opening the doors.

2015founding year
$574M total raisedacross Series
4,500+ customersreported globally
Bob FinanceCHRO Buyer50-3000 employees
Latest (16 Sep 2026): HiBob names its second outside supplier in two days: Galileo-powered agents inside Bob, the day after Bersin's embed release.
LIVE
Competitor
HR Path

Not a product competitor but a channel one.

EUR 360mannual revenue
~$1bnArdian-led transaction valuing
35%share of activity
Latest (17 Sep 2026): HR Path acquires ModusForce, a UK Dayforce HCM, payroll and workforce-management consultancy
LIVE
DACH Mid-Market: HR + Payroll + Finance
Infoniqa

Infoniqa is the DACH mid-market's answer to the question everyone else answers with partners: HR, payroll and finance from one vendor, certified across three statutory regimes, at 40,000 customers and 2.5 million payslips.

40,000Customers across Germany
2.5m+Employees paid through
1,200+Staff across 26
Latest (15 Sep 2026): Infoniqa becomes Suiteify, and the portfolio stops being a portfolio.
LIVE
ERP with Payroll: Vertical Enterprise
Infor

Infor is an ERP that does HR, and its HCM module wins where the ERP already won.

CloudSuite HCMThe HCM module:
72+Countries of payroll
Vertical-firstStrongest where
Latest (26 Aug 2026): Registered.
LIVE
Competitor
Insperity

A PEO that answered the software question by renting an enterprise stack. Its differentiating technology belongs to Workday, which puts its competitive position in the service layer rather than in the product.

26 Feb 2026Insperity HRScale reached
Partner-built stackthe differentiating technology
Latest (29 Jul 2026): Q2 2026: revenue up 2% to $1.69bn, but gross profit down 3% and gross profit per worksite employee down 2% to $284.
LIVE
Adjacent: Accounting & Payroll
Intuit / QuickBooks

Intuit is building the money rail underneath the ledger and putting the whole stack inside other people's assistants.

18MUS workers paid
$20.9BTrailing twelve month
9Countries with native
Anthropic PartnerMCP ServerAccountingUK Payroll
Latest (17 Sep 2026): Investor day: Intuit retires its "Online Payroll" revenue line into "Online Workforce" (payroll + time + HCM), $1.8bn +17%, against FY25's Online Payroll $1.4bn +25%; US workers paid flat at 18M; payr
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Direct Competitor: Incumbent
IRIS Software

IRIS is the largest UK payroll estate that almost nobody evaluates as a single competitor, because it is not one.

100,000+Customers globally
£3.2bnValuation
Hg / Leonard Green & Partners / ICGCo-owners following
Accountancy ChannelPayroll1-10000 employees
Latest (8 Sep 2026): Divestiture. IRIS sells Innervision (IFRS 16 / FRS 102 lease accounting, acquired 2019) to FinQuery
LIVE
Competitor
isolved

isolved is the sharpest available test of whether payroll correctness becomes something a vendor will put a number against. It shipped the first agent in this corpus aimed at payroll accuracy rather than access, and shipped it with no accuracy figure attached.

4 Aug 2026The Guardian shipped
GAisolved Connector
6 agentsannounced 16 June
Latest (10 Sep 2026): Exec. Shane Whittington returns as CFO
LIVE
South Africa: Compliance-Led, Labour Relations
LabourNet

LabourNet sells compliance delivered by people, with software underneath , the same shape as Cegedim SRH in France and Nethris in Canada, and the shape a pure payroll comparison misses entirely.

20+ yrsOf HRIS
2 modelsOutsourced payroll
NationalInfrastructure of offices
Latest (26 Aug 2026): Registered.
LIVE
Germany: SMB Direct-to-Business
Lexware

Lexware is the direct-to-business half of German small-company payroll, and DATEV is the through-the-adviser half.

~10%Of the German
1m+Users
€28.90Entry price
Latest (26 Aug 2026): Registered.
LIVE
Construction AI: Startup
Lumber

Lumber is the clearest AI leader in construction HR and payroll, and the reason is not the agents.

$21MTotal raised
4Productised AI compliance
4.4/5Tekpon rating
AI-FirstConstructionStartup
Latest (6 Aug 2026): Lumber launches a licensed benefits and workforce-risk practice, moving from software vendor to regulated intermediary.
LIVE
Competitor
Mercury

Mercury is a US business bank that bought its way into payroll, acquiring Central in April 2026.

$5.2Bvaluation following
300,000+customers
$100 + $50/employeeCentral's flat monthly
Latest (16 Sep 2026): Mercury ships a full double-entry ledger inside the bank account and says it replaces QuickBooks; its own acquired payroll is not in it.
LIVE
Competitor
MHR

A top-three UK HR and payroll vendor by market share that receives little public scrutiny relative to its size, and the least examined thing about it is the most unusual: MHR publishes a per-employee price and lets a small employer buy People First through a Stripe checkout.

£7 PEPMpublished People First
1,400+organisations across iTrent
Two productsiTrent for large
Latest (4 Sep 2026): Leisure Focus selects People First for HR and payroll together, in a sector sitting close to the statutory wage floor.
LIVE
Construction HCM: Modern
Miter

Miter is the best front end in construction payroll and it does not own the engine. Payroll calculation and tax filing run on Check, cards and banking run on Stripe.

1,500+Contractors
$4BCumulative payroll processed
$38MTotal raised
ConstructionModern HCMBessemer
Latest (Jun 2026): Miter named to Construction Executive's 2026 Top Construction Technology Products, with three products listed.
LIVE
SMB Payroll: Zellis Group
Moorepay

Moorepay is a genuine UK payroll operation with sixty years behind it: HMRC-recognised, filing RTI itself rather than through a third party, handling auto-enrolment directly, and carrying native Construction Industry Scheme support.

1966Founded as Douglas
500+Moorepay team members
Zellis Group / Apax PartnersMoorepay is
BureauUK Only25-1000 employees
Latest (28 Mar 2026): Moorepay hiring Cloud & Platform Engineering Lead , critical role ensuring AI-driven, cloud-native platform is reliable, observable, secure, and scalable.
LIVE
Canada: Volume SMB, Québec Depth
Nethris

Nethris is not an independent SME software company , it is a payroll services business inside CGI, one of the world's largest IT consulting groups.

17,000+Businesses using
45+ yrsServing Canadian SME
CGIParent
Latest (26 Aug 2026): Registered.
LIVE
ERP with Payroll: US-Only Engine
NetSuite SuitePeople

NetSuite is two different competitors depending on geography. In the United States it is a payroll vendor; everywhere else it is the accounting system payroll posts into, because SuitePeople Payroll is US-only and every other market runs on a partner engine.

US onlyThe single market
OracleParent company
Mid-marketCloud ERP positioning
Latest (26 Aug 2026): Registered.
LIVE
France: Mid-Market, Own Engine
Nibelis

Nibelis owns its payroll engine in a segment where many French mid-market competitors rent one, and in 2026 that distinction stopped being technical.

1,700+Clients
~20-25 yrsOf operation
100%Cloud platform
Latest (26 Aug 2026): Registered.
LIVE
UK: Multi-Vertical, ISO 42001 Certified
OneAdvanced

OneAdvanced is the first vendor in UK HR and payroll found to hold ISO/IEC 42001 AI management-system certification, announced 25 February 2026, and that matters more than any feature.

£346mRevenue 2024
20,000Global customers
ISO 42001AI management-system certification
Latest (26 Aug 2026): Registered.
LIVE
Direct Competitor: ERP + HCM
Oracle

The 11 August 2026 release is the cleanest evidence yet of Oracle's agentic pattern: thirteen named agents covering the entire talent-management surface, and not one sentence anywhere in the release naming an availability date, a price or an accuracy figure.

60+ countriesWhere Oracle states
16M+ employeesPaid through Oracle
$15.9BCloud Applications
Latest (1 Sep 2026): A third-party payroll-tax specialist lists on the Oracle Marketplace, filling a gap under Fusion Cloud HCM rather than competing with it.
LIVE
Germany: Public Sector & Enterprise
P&I

P&I is worth more than most publicly listed HR and payroll vendors and is far less visible than any of them.

€5.5bnEnterprise value
15,000+Customers across Europe
4.5m+Payslips processed annually
Latest (26 Aug 2026): Registered.
LIVE
SMB + Mid-Market: US Incumbent
Paychex / Paycor

Paychex is the scale story with the integration bill still outstanding.

$6.51BFY2026 total revenue
~800,000Clients served
5-6%FY2027 revenue growth
US Mid-MarketAI EmbeddedM&A Integration
Latest (4 Aug 2026): July small business employment data: the jobs index is flat while weekly hours worked hit a five-year high.
LIVE
Mid-Market: US
Paycom

Correct one thing before competing with Paycom, because the standard read is wrong and it is wrong in a checkable way. Paycom Global Limited is HMRC-recognised payroll software, listed on HMRC's own public register.

$572MQ1 2026 total
$2.175 to $2.195BFY2026 total revenue
NYSE: PAYCLaunched 1998
US Mid-MarketAutomation-FirstPublic
Latest (6 Aug 2026): Paycom is borrowing to buy its own shares, and the 10-Q says so in terms.
LIVE
Competitor
PayFit

PayFit sells payroll and light HR administration to small and mid-sized businesses in France, the United Kingdom and Spain, with its own statutory engine in each rather than a partner's. As of July 2026 it does not describe itself as a software company.

22,000 businesses across three marketsFrance
EUR 80M ARR, profitable, EUR 150M ARR targeted for 2028stated at PayFit's
200 payroll experts sold as part of the productPayFit's July 2026
Latest (9 Sep 2026): Brand refresh and "Payfit AI", the week Cegid,Silae is announced, and it does not mention the merger.
LIVE
Mid-Market: US
Paylocity

Paylocity is widening from HR into finance and betting on governed autonomy rather than open interoperability.

$1.755-1.760BFY2026 total revenue
43.8%Q3 FY2026 adjusted
~6,700Employees supporting clients
US Mid-MarketCommunity100-5000 employees
Latest (17 Sep 2026): 8-K: amended and restated $1.75bn senior secured revolving credit facility with PNC
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Africa: 44 Native Payroll Engines
PaySpace

Deel bought the thing this market repeatedly shows cannot be shortcut.

44Countries with native
19,000+Customers reported following
2024Acquired by Deel
Latest (26 Aug 2026): Registered.
LIVE
Canadian Payroll
Payworks

Payworks is a Canada-only payroll, HR and time vendor by deliberate design, and the design is coherent: 26 years in one market, national service centres, 98% client retention and 4,000-plus new clients a year through a structured onboarding motion.

2000, Winnipegfounding year
98%client retention rate
Hg-backedHg holds
Canada OnlyManaged PayrollHg Capital
Latest (4 Aug 2026): National Bank of Canada and Payworks announce a "Built for Canadian Business" partnership.
LIVE
Mid-Market Challenger
Personio

Personio has done the hard part: profitability in Q1 2026, 16,000 customers, and a payroll business growing 80% year on year off 1,500 customers.

16,000Customers across Europe
80% YoYPayroll business growth
$772MTotal funding raised
EuropeanCHRO Buyer10-2000 employees
Latest (14 Sep 2026): Personio re-runs its Payroll Benchmark Report as sponsored content in Personalwirtschaft, six days after the study, and adds a price on payroll error.
LIVE
Competitor
Remote

Remote is employment infrastructure rather than an HR suite, and the distinction is the strategy.

180+countries where Remote
$300M+ ARRannual recurring revenue
9 actionsend-to-end actions Remote's
Latest (29 Jun 2026): Remote powers BambooHR's new Contractor Management product (BambooHR is the headline; Remote is the embedded rail).
LIVE
Mid-Market Challenger
Rippling

Rippling is the most aggressive compound-product story in this market: roughly $1B ARR reported in March 2026, a $16.8B valuation, and payroll, IT and spend sold as one system of record.

$16.8BPrivate valuation set
~$1B ARRAnnualised revenue reported
6,000+ employeesHeadcount as stated
UK LaunchAICFO Buyer50-2000 employees
Latest (10 Sep 2026): Product. Open enrolment reintroduced in three pieces: Quick Renewals (GA for eligible Benefits Administration customers), Benefits Decision Support (BETA , personalised plan guidance), Open Enrollment
LIVE
Competitor
Round

Round is a London treasury, accounts-payable and payroll-orchestration layer for VC-backed finance teams, with Cleo and PostHog among its customers.

$500M+processed
$6M / EUR5.1Mseed round
#1 across 4 categorieson G2 Winter
Latest (14 Apr 2026): UK industry coverage frames Round as "automating the finance back office" , positions treasury-first wedge with payroll bolt-on, distinct from US execution-layer names (Warp, Check, Gusto-inside-Claud
LIVE
Enterprise: Walled Garden
SAP SuccessFactors

SAP has made the sharpest single AI bet of any incumbent in this market: Claude is the lead reasoning engine inside Joule across SuccessFactors, Cloud ERP, Fieldglass and Business Data Cloud. That is not a pilot and it is not a chatbot skin.

90%+of SAP's 50
+24%cloud revenue growth
50 / 400+Joule Assistants SAP
EnterpriseJouleWalled Garden
Latest (8 Sep 2026): At Goldman Sachs Communacopia, Klein commits "200 now in September" of 400 agents and names write-back access as the first customer question.
LIVE
Competitor
SD Worx

SD Worx pays more than six million people, serves 105,000-plus clients and turned over EUR 1.307bn in 2025.

EUR 1.307 billion2025 group revenue
105,000+ clients, 6 million+ people paid2025 annual report
19 payroll engines across Europethe current claim
Latest (10 Sep 2026): Market disclosure. HR & Payroll Pulse: one in three European employees ranks employer retirement support among the most desired benefits
LIVE
Competitor
Seapoint

Seapoint is an AI-native finance-operations platform for pre-seed to Series A startups, founded by ex-Stripe operator Sean Mullaney.

EUR10Mtotal funding raised
GBP199/moGrowth plan
Dublin + Londonheadquarters
Latest (23 Apr 2026): Seapoint closes €7.5M seed (~€10M total inside a year).
LIVE
France: Payroll Infrastructure
Silae

Silae is French payroll infrastructure rather than a French payroll vendor: roughly 35% of all payslips in France, about 7.7 million a month, produced through 5,500 accounting practices that operate the software on their clients' behalf.

~35%Of all payslips
7.7mPayslips produced
5,500Accounting-practice partners operating
Latest (9 Sep 2026): M&A. Cegid and Silae announce their intention to merge; Silver Lake (majority of both since 2016/2020) stays majority owner.
LIVE
Adjacent: Workforce Management
SimplePay

SimplePay is a Cape Town payroll company, founded in 2009 by Dave Ungerer, who still runs it.

52,320 customers, 31.0M payslipsSimplePay's own homepage
4 markets, own statutory engine in eachSouth Africa
R70 base plus R19.50 per employee, publishedSouth African list
Latest (18 Aug 2026): SimplePay ships access-review evidence and names no standard, which is the first half of a standing watch trigger and not the second.
LIVE
Competitor
Skello

Skello is a scheduling and time-management platform that sits upstream of payroll, not a payroll vendor itself.

€200MGrowth investment announced
€50M+ ARRAnnual recurring revenue
700,000 daily usersPeople using Skello
Latest (6 Jul 2026): Skello raises €200M led by Bridgepoint to build a European frontline-WFM consolidator.
LIVE
France: Large Account & Public Sector
Sopra HR Software

Sopra HR has aimed AI at the payslip recipient rather than the payroll administrator, which almost nobody else in this market has done.

10Countries of operation
40+ yrsOf HR software
Mar 2026Launched an AI-powered
Latest (26 Aug 2026): Registered.
LIVE
Multi-Country Payroll at Scale
Strada

Strada is among the largest payroll operations in the world and one of the youngest companies in this set.

$1.4tnPayroll processed annually
11m+Employees supported each
$1.2bnTransaction value
Latest (26 Aug 2026): Registered.
LIVE
Competitor
TriNet

A large PEO with no visible agent surface at all, which makes it one of the cleaner available tests of whether a service-led employer platform builds an agent route or stays a service business.

5 to 1,000+stated employee-count range
PEO + HR Plustwo models sold
Latest (13 Aug 2026): PUBLICATION DECISION recorded, closing a collect-but-never-decide gap.
LIVE
Enterprise WFM + HCM
UKG

UKG is repositioning around an AI-first workforce operating platform under CEO Jennifer Morgan, who arrived in mid-2024 from SAP and Blackstone.

80,000+ / 150Organisations served
~16,000Employees worldwide
~950 / 6%Roles restructured April
EnterpriseWFMGoogle Cloud AI
Latest (17 Sep 2026): Named a Leader in Gartner's first Magic Quadrant for Workforce Management Technology
LIVE
Competitor
Visma

A larger competitor than its English-language profile suggests, by some distance, and the clearest refutation of any reading that European vendors are not building: it ships first-party agents that execute payroll changes while its London listing sits pushed to 2027.

2.7Mcustomers across 150+
Two MCP serversBusiness NXT
Explicit approvalBusiness NXT scopes
Latest (30 Jul 2026): Nmbrs ships named permission templates so an administrator can see what a login is allowed to do.
LIVE
SMB Payroll: CA/US
Wagepoint

Wagepoint is a Canada-only small-business payroll vendor distributed primarily through accountants and bookkeepers, serving 30,000-plus businesses with published pricing from CA$20 to CA$40 a month plus a per-employee fee.

30,000+small businesses
CA$20 to CA$40/mo basepublished Solo
5 tiersWagePro+ accountant
SMBCanada + USTransparent Pricing
Latest (15 Jul 2026): Wagepoint launches WagePro+, a partner programme built to turn payroll into recurring revenue for Canadian accounting and bookkeeping firms.
LIVE
Enterprise: Moving Downmarket
Workday

Workday is building the governance plane for agents and betting the category gets procured on attestation rather than inventory.

$9.55BFY26 total revenue
~$500MAnnualised recurring revenue
11,500+Organisations on Workday
EnterpriseMoving DownmarketFlex CreditsUK/EU Launch
Latest (17 Sep 2026): Workday direct sales now resells OneSource Virtual's managed payroll administration and payroll tax services to US Workday Payroll customers with ≤3,500 employees.
LIVE
Adjacent: Accounting
Xero

Xero is making itself the orchestration point for small-business finance and pushing that surface onto AI platforms it does not own.

5MCustomers globally
$2.75BFY26 operating revenue
250,000+Accountants and bookkeepers
AccountingXero OSAnthropic PartnerMCP Server
Latest (11 Sep 2026): Hiring delta (F3): Product (7) and Design (1) are open again
LIVE
Competitor
Zalaris

Zalaris is an Oslo-based SAP SuccessFactors managed-payroll and BPO provider with deep, evidenced multi-country coverage across the Nordics and EU, now pushing a pre-configured product into UK SMB with a six to ten week go-live.

150+ vs 25 countriesZalaris markets managed
1,075 employeesheadcount
87.32% / dual-hat chairKona BidCo AS's
Latest (17 Sep 2026): Kona BidCo now owns 19,394,238 shares (~87.62%; 88.85% adjusted for treasury shares)
LIVE
Enterprise Incumbent
Zellis

Zellis pays one in seven employees in the UK and Ireland and about a third of the FTSE 100. That installed base, and the enterprise statutory depth under it, is the most defensible position of any UK-headquartered payroll vendor.

29 million+Payslips processed annually
1 in 7UK and Ireland
Apax PartnersOwner since April
EnterpriseUK Payroll #1500+ employees
Latest (7 Sep 2026): Zellis names a headline speaker for Zellis Connect 2026 and promises product announcements without naming one.
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